WENA or Association Of Bumiputera Women Entrepreneur Network Of Malaysia was formed in 2003. Their vision is to be the backbone of Bumiputera women entrepreneur in Malaysia.

In March last year, WENA have organized & participated in a trade mission, the International Trade And Industry Fair (ITIF) which was held in Karachi, Pakistan. WENA’s 35 strong team have managed to secure lucrative deals with foreign investor and market their product to a bigger audience. One product that was considered a runaway hit was dodol, a local Malay delicacy that was sold-out on the first day of the event.

Then , In September, WENA first Annual Conference for E-Business was held at Sunway Lagoon Resort Hotel. The event was officiated by Dato’ Khamsiah Yeop, Deputy Minister of MEDC. Participants were presented with interesting papers presented by IT experts and business owners about how to use internet as a tool in expending your business. There was also a presentation about the problem of phishing, which was presented by raja Azrina Raja Othman, Manager of Forensic Team at National ICT Security And Response Center or NISER .

From April to May this year, WENA have conducted a three days workshop on e-business and was sponsored by TM. The workshop gave participants to learn more about e-business, especially tool and marketing technique to market a product online. With the help of big corporations like TM, SMIDEC and MEPS, WENA have made the right move by giving participant the chance to learn more about e-business.

One person that have been the driving force behind WENA since day one is their founder and President, Dato’ Faridah Omar Shah. A successful businesswomen herself, her passion in helping entrepreneur to succeed can be seen in her commitment shown in every events organized by WENA. Her passionate speeches and enthusiasm is an inspiration to fellow members and participants to work harder to achieve their dream.

WENA is also in the process of setting up their own cooperative. They hope this can further help Bumiputera entrepreneur to expand their businesses, especially those with financial problems. Also in the pipeline, WENA is planning to start a vendor development project with the help of multinational company and government institution. A mentor – prodigy method maybe adopted, where multinational company will act as mentor to young entrepreneur and guides them so the entrepreneur can learn the skill and business strategy first hand. This program is not only for business owner but also open to fresh graduate that is interested in starting their own business.

WENA’s wining formula is their strong emphasis on adopting technology in business. This is important because in this new era, business owner can’t ignore the technology around them but have to embrace it. WENA have also forged a strong partnership with multinational companies and government agencies like SMIDEC, MARA, MDEC and MATRADE and this shows their long term vision to expant their member’s present both locally and in the international market.

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